Friday, January 29, 2010

How will the iPad affect book publishing

I don't know about the rest of the world, but this past Wednesday I was following the minute-by-minute reports posted by CNBC covering the announcement of Apple's iPad. As an Apple devotee and a Mac user since the mid 1980s, I have learned that Steve Jobs is a visionary leader whose company produces products that work right out of the box. Every Mac (or for that matter, iPod) I've owned has performed beautifully and held up nicely. As someone in publishing I also know that e-books represent the future of many genres of book publishing.

A couple years ago I was intrigued by the introduction of Amazon's Kindle book reader. I've followed published reports on the sales success it has had and have heard from many friends and colleagues who not only own one but also love it. Some of them thought they would never use it but soon found it to be indispensable. The only drawback for me is that the Kindle is a dedicated single-function device in a world that is increasingly wanting multiple functions in their technology products.

In contrast the iPad is a multi-use device combining a book reader with so much more. The iPad will also have an iBooks store that will operate much as iTunes does for music and videos.

The iPad display is full color with the capabilities of adding publisher content such as author interviews, study questions, videos, etc. This enhanced content will allow users to have an enriched book reading experience. Imagine, too, if audio were combined with the printed content so the user could switch between text and audio depending on what works for them at that moment. So, for example, let's say you are in the middle of a novel and needing to head to work. Imagine getting in your car and being able to listen to it? From a publishing perspective the capabilities are endless.

Bottom line: For book publishing the iPad represents disruptive technology at its finest. Roll over Guttenberg, the iPad is on its way.

Tuesday, January 5, 2010

Are you keeping up with your new year's resolutions?

Okay, here we are only five days into the new year. By now, according to many studies, most of us have given up on our new year's resolutions. Why is that? Because as people we are habitual and we don't like change. New year's resolutions are all about change. There in is the conundrum.

For myself I have made all the standard resolutions from watching my diet to more exercise to keeping my office straightened. This year I also resolved to be more disciplined in posting my blog. Now here it is the fifth of January and I'm just now getting around to my first post.

I don't know about you but my work life is filled with business writing as part of my daily tasks. Some devices, such as my email inbox, are invasive technologies in that are right there in front of me whenever I log in to my computer. It is next to impossible to avoid checking my email. My phones, both the land line and cell, are also invasive. When my phones ring I answer.

There are other items in my work life are purely elective. If I don't schedule them I may not get around to doing them. My blog, for instance, is purely elective. My world is not going to come apart if I fail to post a new one. Other purely elective tasks include filing paperwork, upgrading my software and checking the toner in my printer.

Between invasive and purely elective are other work tasks which I'll call required tasks. These include doing the work I'm supposed to do in my regular workday. For me these include reviewing submissions from perspective authors, keeping on top of current projects and keeping up with current news so that I can continue providing value to my clients.

Conceptually there are three primary items that make up my work life:

Invasive technologies -- things that interrupt the daily work flow yet are so important they cannot be ignored

Required tasks -- those items I've been hired to do and must complete in order to earn my keep

Purely elective tasks -- those things that can be, and often are, ignored or put aside in the course of my daily work life

Think of your own work life.

What are your required tasks, your purely elective tasks and the invasive technologies that cannot be ignored?

What tricks or tips have you learned through your own experience?

And, as another year begins, what changes are you hoping to make to manage your daily work life?